Antecedents of marketing performance in recession
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| Author: | Maximilian Niederhofer |
|---|---|
| URN: | urn:nbn:de:hbz:992-opus4-709 |
| Place of publication: | Vallendar |
| Referee: | Manfred Krafft, Holger Ernst |
| Document Type: | Doctoral Thesis |
| Language: | English |
| Date of Publication (online): | 2016/06/06 |
| Publishing Institution: | WHU - Otto Beisheim School of Management |
| Granting Institution: | WHU - Otto Beisheim School of Management |
| Date of final exam: | 2006/10/20 |
| Release Date: | 2016/06/06 |
| Tag: | Entwicklung; Leistungsbilanz; Marketing; Rezession |
| Page Number: | 204 |
| Institutes: | WHU Entrepreneurship and Innovation Group / Chair of Technology and Innovation Management |
| Licence (German): |  Copyright this PhD thesis |
