Towards design elements to represent business models for cyber physical systems

Details

Ressource 1Download: Towards Design Elements to Represent Business Models for Cyber Ph.pdf (842.70 [Ko])
State: Public
Version: Final published version
License: Not specified
Serval ID
serval:BIB_AE5FFF93942A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Towards design elements to represent business models for cyber physical systems
Title of the conference
Proceedings of the 26th European Conference on Information Systems (ECIS 2018)
Author(s)
Terrenghi Nicola, Schwarz Johannes, Legner Christine
Publication state
Published
Issued date
23/06/2018
Peer-reviewed
Oui
Language
english
Abstract
Cyber-physical systems turn products into connected devices that enable interaction among individu-als, organizations, and other objects. They find application in areas such as healthcare and automo-tive, enabling new value propositions created by multiple players for a shared customer. Despite the perceived business potential, practitioners in primarily physical industries struggle to analyze and design value creation mechanisms for cyber-physical systems. The prevailing business model concep-tualizations follow a mono-organizational logic and are unable to express hybrid and interactive val-ue creation. To close this gap, we apply a design science research approach to develop and evaluate a taxonomy of design elements to represent business models for cyber-physical systems. Through an analysis of 21 use cases of value creation mechanisms in the automotive industry, we identify the de-sign elements adopted in practice; we then validate the identified design elements via 13 interviews and a workshop with our target users, obtaining a final taxonomy comprising 23 design elements. We improve the expressive power of business model conceptualizations by identifying specific roles, con-trol points, and value exchanges in a network of players, representing hybrid and interactive value creation.
Keywords
cyber-physical systems, design science, business model, automotive industry
Create date
16/04/2020 23:21
Last modification date
17/04/2020 7:09
Usage data