Vergleich der Anzahl von Verben im Modus des Imperativs auf politischen Plakaten der Weimarer Republik und zur Berliner Abgeordnetenhauswahl 2016

Comparison of the number of verbs in mode of imperative on political posters in the Weimar Republic and the election for the Berlin Parliament in 2016

  • Die vorliegende Modularbeit vergleicht die Häufigkeit des Imperativs auf Plakaten der Berliner Abgeordnetenhauswahl 2016 mit der auf den Plakaten der Weimarer Republik. Sie geht dabei der These nach, dass diese Häufigkeit abgenommen hat und kann diese bestätigen: 2016 tritt der Imperativ achtmal seltener (5,7 % zu 45,7 %) auf. Zusätzlich leistet die Arbeit einen Überblick zum Imperativ und weiteren Möglichkeiten, mittels der deutschen Sprache eine Aufforderung zu artikulieren. Für die Untersuchung wurden zwei Untersuchungskorpora herangezogen, wovon der Korpus mit den Slogans zur Abgeordnetenhauswahl extra für diese Arbeit erstellt wurde und ihr auch beiliegt. In diesem, wie im Korpus zur Weimarer Republik, sind alle die Slogans enthalten und die verwendeten Imperative ausgezählt. So bietet sich ein Einblick in die politische Werbesprache der beiden Zeiten.
  • This paper compares the frequency of using the imperative on political posters during the election for the Berlin Parliament in 2016 with the election in the Weimar Republic. It follows the thesis that the frequency decreased over the investigated time. The thesis s confirmed, as in 2016, the use of imperative on election posters is eight times less frequent (5.7 % vs. 45.7 %) in comparison to the Weimar Republic. Moreover, this work provides an overview of the imperative and possibilities of the German language to express requests. The analysis is based on two objects of investigation, whereof the first one contains the posters of the election for the Berlin Parliament and the second one the posters of the election in the Weimar Republic. The posters concerning the election for the Berlin Parliament have been especially compiled for this paper. Both compilations list the specific election slogans. Moreover, the used imperatives are counted. Therefore, this work offers an insight into the political advertising language of the examinedThis paper compares the frequency of using the imperative on political posters during the election for the Berlin Parliament in 2016 with the election in the Weimar Republic. It follows the thesis that the frequency decreased over the investigated time. The thesis s confirmed, as in 2016, the use of imperative on election posters is eight times less frequent (5.7 % vs. 45.7 %) in comparison to the Weimar Republic. Moreover, this work provides an overview of the imperative and possibilities of the German language to express requests. The analysis is based on two objects of investigation, whereof the first one contains the posters of the election for the Berlin Parliament and the second one the posters of the election in the Weimar Republic. The posters concerning the election for the Berlin Parliament have been especially compiled for this paper. Both compilations list the specific election slogans. Moreover, the used imperatives are counted. Therefore, this work offers an insight into the political advertising language of the examined times.show moreshow less

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Author details:Daniel Walther
URN:urn:nbn:de:kobv:517-opus4-100053
Publication type:Study Thesis
Language:German
Date of first publication:2016/09/02
Publication year:2016
Publishing institution:Universität Potsdam
Release date:2016/12/06
Tag:Abgeordnetenhauswahl; Imperativ; Modus; Plakatslogan; Politische Sprache; Wahlplakat; Weimarer Republik; Werbeslogan
Weimar Republic; election poster; imperative; marketing slogans; modus; political speech; poster slogans
Number of pages:30
Organizational units:Philosophische Fakultät / Institut für Germanistik
DDC classification:4 Sprache / 43 Deutsch, germanische Sprachen allgemein / 430 Germanische Sprachen; Deutsch
License (German):License LogoCC-BY-NC - Namensnennung, nicht kommerziell 4.0 International
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