The determinants of consumer affection towards sports and athletes
Author: | Caroline A. Päffgen |
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URN: | urn:nbn:de:hbz:992-opus4-8527 |
Subtitle (English): | a cross-cultural study |
Publisher: | WHU - Otto Beisheim School of Management |
Place of publication: | Düsseldorf |
Referee: | Sascha L. Schmidt, Jochen Menges |
Document Type: | Doctoral Thesis |
Language: | English |
Date of Publication (online): | 2021/03/09 |
Year of first Publication: | 2021 |
Publishing Institution: | WHU - Otto Beisheim School of Management |
Granting Institution: | WHU - Otto Beisheim School of Management |
Date of final exam: | 2020/02/07 |
Release Date: | 2021/03/09 |
Tag: | Kulturvergleich; Sportmanagement Cross-cultural studies; Sport management |
Page Number: | 141 S. |
Institutes: | WHU Entrepreneurship and Innovation Group / Chair for Sports and Management |
Licence (German): | Copyright this PhD thesis |