Transversal competences regarding creativity and innovation are of increasing importance for European citizens in the 21st century. This is why the European Union is eager to encourage their promotion in various educational settings. In the scope of the Erasmus+ project CIM, the present work aims at contributing to conclude to what extent creativity and innovation related competences are perceived and promoted in European Member states and how the management of creativity and innovation within European higher education institutions and businesses is related to the success of fostering of these competences. The results of the conducted analyses can provide a basis for educational practices in Europe, as well as for further research in the field, to equip Europeans with the competences they require to face future challenges.