From the Field : Building on Area Studies Expertise – The Arab-European Association for Media and Communication Researchers (AREACORE)

This short article introduces the new Arab-European Association for Media and Communication Researchers (AREACORE) as the manifestation of the necessity to strengthen area expertise in communication studies. The reasons for founding this association fit into the broader framework of de-westernization attempts, while also allowing for dialogue to take place on an equal footing. The authors invite all interested communication researchers to join the network and build up an Arab-European network of communication studies expertise.