Signature events: the role of representative major events for the branding of Catholic pilgrimage sites (Germany)
- A new trend in destination marketing has been emerging for several years. Instead of many small events, locations rely on one brand-strengthening Signature Event that draws attention to the destination through its uniqueness. Because pilgrimage is arguably the oldest form of mass tourism, places of pilgrimage may have invented such Signature Events to attract devout travellers. If so, signature events at pilgrimage sites are valuable research objects for investigating their success factors. Not only are they the prototypes in which the DNA of Signature Events can be studied, but in many cases, they also had centuries to optimise their experience. Using the example of the most visited Catholic pilgrimage sites in Germany, this research examines whether there are signature events, what common structures they have, and what can be derived from these findings for destination marketing.
Download full text files
Statistics
Print On Demand
Additional Services
| Author: | Markus HilpertGND |
|---|---|
| URN: | urn:nbn:de:bvb:384-opus4-938229 |
| Frontdoor URL | https://opus.bibliothek.uni-augsburg.de/opus4/93822 |
| URL: | https://arrow.tudublin.ie/ijrtp/vol10/iss1/13 |
| Parent Title (English): | International Journal of Religious Tourism and Pilgrimage |
| Publisher: | Technological University Dublin |
| Place of publication: | Dublin |
| Type: | Article |
| Language: | English |
| Year of first Publication: | 2022 |
| Publishing Institution: | Universität Augsburg |
| Release Date: | 2022/03/21 |
| Volume: | 10 |
| Issue: | 1 |
| First Page: | 13 |
| Institutes: | Fakultät für Angewandte Informatik |
| Fakultät für Angewandte Informatik / Institut für Geographie | |
| Fakultät für Angewandte Informatik / Institut für Geographie / Lehrstuhl für Humangeographie und Transformationsforschung | |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften |
| Licence (German): |  CC-BY-NC-SA 4.0: Creative Commons: Namensnennung - Nicht kommerziell - Weitergabe unter gleichen Bedingungen (mit Print on Demand) |
