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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-439774
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.43977
Zusammenfassung
Comparing the value of options is at the heart of economic decision-making. While an option may have an absolute quality (e.g. a food source has a fixed energy content), the perceived value of the option may be malleable. The factors affecting the perceived value of an option may thus strongly influence which option is ultimately chosen. Expectations have been shown to be a strong driver of ...
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