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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-413624
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.41362
Zusammenfassung
With the rise of social platforms such as Facebook, Twitter, Instagram etc., recently, a lot of excitement and optimism around the potential of corporate social media usage have emerged. Social media activities allow companies to reach an attractive mass audience segment, but just as for any other marketing medium, measurement is a critical component of success. Hence, many critical success ...
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