Multimodalität als strategisches Framing – Die mediale Selbstinszenierung von Marion Maréchal-Le Pen (FN) in den sozialen Netzwerken

Please always quote using this URN: urn:nbn:de:bvb:20-opus-173990
  • The present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis ofThe present study focuses on Marion Maréchal-Le Pen’s self-representation on social media. Despite her youth, the niece of the party’s chairwoman and granddaughter of its founder is a distinguished member of the French radical right-wing populist and nationalist party Front National. The corpus-based analysis of her digital presence on Twitter, Instagram and Facebook on which this paper is based shows a specific use of linguistic and multimodal resources as a means of strategic framing of political content. In particular, an analysis of Maréchal-Le Pen’s use of searchable hashtags and @mentions referring to different political and non-political actors reveals it as a strategy of polarization between a constructed us and a negatively connoted them.show moreshow less

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Metadaten
Author: Johanna Mencke
URN:urn:nbn:de:bvb:20-opus-173990
Document Type:Journal article
Faculties:Philosophische Fakultät (Histor., philolog., Kultur- und geograph. Wissensch.) / Neuphilologisches Institut - Moderne Fremdsprachen
Language:German
Parent Title (German):promptus - Würzburger Beiträge zur Romanistik
ISSN:2364-6705
Year of Completion:2018
Volume:4
Pagenumber:93-134
Source:promptus 4 (2018), S. 93-134
Dewey Decimal Classification:4 Sprache / 44 Französisch, romanische Sprachen allgemein / 440 Romanische Sprachen; Französisch
Tag:Facebook; Front National; Instagram; Marion Maréchal-Le Pen; Twitter; politischer Diskurs
Web 2.0; framing; multimodality; political discourse; social media; technomots
Release Date:2019/01/02
Collections:Zeitschriften (Journals) / promptus - Würzburger Beiträge zur Romanistik / Band 4 / Artikel / articles
Licence (German):License LogoCC BY: Creative-Commons-Lizenz: Namensnennung 4.0 International