Perovskite solar cells are emerging as serious candidates for thin film photovoltaics with power conversion efficiencies already exceeding 16%. Devices based on a planar heterojunction architecture, where the MAPbI(3) perovskite film is simply sandwiched between two charge selective extraction contacts, can be processed at low temperatures (<150 degrees C), making them particularly attractive for tandem and flexible applications. However, in this configuration, the perovskite crystals formed are more or less randomly oriented on the surface. Our results show that by increasing the conversion step temperature from room temperature to 60 degrees C, the perovskite crystal orientation on the substrate can be controlled. We find that films with a preferential orientation of the long axis of the tetragonal unit cell parallel to the substrate achieve the highest short circuit currents and correspondingly the highest photovoltaic performance.