Eine crossmediale Kampagne für Newcomer Bands, dargestellt am Beispiel der Band „The Catberrys“
A cross media campaign for newcomer bands, based on the band “The Catberrys”
- nicht vorhanden
- This thesis presents a cross media campaign designed for new comer bands. The term ‘new comer band’ is defined in the opening paragraph. The thesis then explains the concept of a cross-media campaign in general and introduces the band ‘The Catber-rys’. A cross-media campaign is then developed and presented that suits the demands and goals of the band.
| Author: | Maria Hafner |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-40749 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2014/05/20 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2014/05/20 |
| GND Keyword: | Werbekampagne; Kommunikations-Mix |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Innerhalb der Hochschule |
| Licence (German): |  Urheberrechtlich geschützt |
