TV-Werbung im Wandel : Löst programmintegrierte Werbung das Finanzierungsproblem privater Fernsehsender?
Television Advertising under Changev : Does program-integrated advertising solve the financial problems of private television companies?
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- As the television industry is under change, program-integrated advertising rises in importance. The following thesis analyses the potencial of program-integrated advertising to solve the financial problems or private television companies by examing real advertising examples and interviewing experts.
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Bachelorarbeit
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| Author: | Susanna Rasch |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-31518 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2013/09/18 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2013/09/18 |
| GND Keyword: | Werbesendung; Fernsehsendung; Privates Fernsehen |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
