- AutorIn
- Helge Löbler
- Titel
- Toward a frame for marketing as an (environmental responsible) social science
- Zitierfähige Url:
- https://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa2-170648
- Quellenangabe
- Proceedings of the Annual Macromarketing Conference
Erscheinungsjahr: 2016
Bandnummer Schriftenreihe: 41
Seiten: 172-192 - Erstveröffentlichung
- 2016
- Abstract (EN)
- The following is an outline of frame for MERSS from the basis to some important questions and conclusions. It starts with a short description of the basis for marketing, coexistence. Without coexistence, there would not be marketing and it would not be necessary. In the nest section we discuss what keeps the coexistence together. What are the ties of coexistence? We propose that servicing is one important if not the most important tie of coexistence. Servicing understood as an ongoing process not only of exchange but also of change. Hereafter, a servicing and marketing system and a marketing ecosystem is laid out. Finally, we discuss selected consequences.
- Freie Schlagwörter (DE)
- marketing, environment
- Klassifikation (DDC)
- 330
- Herausgeber (Institution)
- Universität Leipzig
- Version / Begutachtungsstatus
- angenommene Version / Postprint / Autorenversion
- URN Qucosa
- urn:nbn:de:bsz:15-qucosa2-170648
- Veröffentlichungsdatum Qucosa
- 23.01.2018
- Dokumenttyp
- Konferenzbeitrag
- Sprache des Dokumentes
- Englisch