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The quest for profitable growth in the modern cruise industry


Research Paper (postgraduate), 2008

56 Pages


Excerpt


CONTENTS

Introduction

History of Carnival

History of Royal Caribbean

Role of geographic expansion and diversification

Role of execution
Revenue analysis
Cost analysis

Role of resources and capabilities
Balance sheet
Portfolio of brands

Role of leadership and ownership

Role of innovation

Conclusions

Excerpt out of 56 pages

Details

Title
The quest for profitable growth in the modern cruise industry
College
London Business School  (London Business School / INSEAD)
Author
Year
2008
Pages
56
Catalog Number
V163595
ISBN (eBook)
9783640812981
ISBN (Book)
9783640812943
File size
7579 KB
Language
English
Notes
London Business School / INSEAD
Keywords
Cruise Industry, Strategy, Profitable Growth
Quote paper
Stefano Turconi (Author), 2008, The quest for profitable growth in the modern cruise industry, Munich, GRIN Verlag, https://www.grin.com/document/163595

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