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From Text to Image - Shaping a Visual Grounded Theory Methodology
Vom Text zum Bild - Überlegungen zu einer visuellen Grounded-Theory-Methodologie
[journal article]
Abstract Qualitative social and cultural research is increasingly engaging with visual data. Starting from the premise "all is data" in grounded theory methodology (GTM), we propose a general framework to realize a visual grounded theory methodology (VGTM). Referring to exploratory visual methods based on ob... view more
Qualitative social and cultural research is increasingly engaging with visual data. Starting from the premise "all is data" in grounded theory methodology (GTM), we propose a general framework to realize a visual grounded theory methodology (VGTM). Referring to exploratory visual methods based on objective hermeneutics, the documentary method, and segment analysis, as well as existing GTM discourses, we discuss how this text-centered procedure can be applied to visual data. We focus on the (re)formulation of procedural steps (such as making an inventory, segmentation and coding, memo writing, and sampling strategies), and the examination of images in relation to GTM logic.... view less
Keywords
grounded theory; picture; analysis; objectivity; coding; visualization; social research; hermeneutics; methodological research; methodology; data; qualitative method; interpretation
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Research Design
Free Keywords
pictorial turn; documentary method; objective hermeneutics; segment analysis; visual data
Document language
English
Publication Year
2017
Page/Pages
p. 280-300
Journal
Historical Social Research, 42 (2017) 4
DOI
https://doi.org/10.12759/hsr.42.2017.4.280-300
ISSN
0172-6404
Status
Published Version; peer reviewed