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Rezension zu: Axel Theobald; Marcus Dreyer; Thomas Starsetzki (Hrsg.): OnlineMarktforschung. Theoretische Grundlage und praktische Erfahrungen. 2001
[review]
Reviewed workTheobald, Axel; Dreyer, Marcus; Starsetzki, Thomas: Online-Marktforschung: theoretische Grundlagen und praktische Erfahrungen. Wiesbaden: Gabler 2001. 3-409-11781-4
Keywords
online survey; Internet; data capture; market research; empirical social research
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
German
Publication Year
2001
Page/Pages
p. 409-410
Journal
Sozialwissenschaften und Berufspraxis, 24 (2001) 4
Status
Published Version; reviewed
Licence
Deposit Licence - No Redistribution, No Modifications