Olympic social responsibility : a challenge for the future

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State: Public
Version: Final published version
Serval ID
serval:BIB_988EF88AC10C
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Olympic social responsibility : a challenge for the future
Journal
Sport in society
Author(s)
Bayle E.
ISSN
1743-0445
ISSN-L
1743-0437
Publication state
Published
Issued date
11/2015
Peer-reviewed
Oui
Pages
1-15
Language
english
Abstract
Social responsibility, especially in the fields of education, society and peace, is one of the cornerstones of the olympic ideal and strategic vision (contribute to building a better world through sport). The article reviews the literature on organizational social responsibility (OSR) and the relationship between sport/olympism and OSR in order to examine the conditions governing the implementation and success of the International Olympic Committee's strategic vision. Several ways in which the IOC could promote a more ambitious and better-integrated social strategy: revise its performance model, notably evaluate and present in a social responsibility report; promote the adoption of OSR initiatives and strategies within the Olympic System from the bottom-up, rather than from the top-down; share best practices in the different countries for promoting and developing "sport for all"; create a World Agency for Development through Sport, or partnering and funding the international platform on sport and development; creating a World Agency for the International Governance of Sport. Two possible scenarios for the future of Olympic responsibility are finally discussed: strategy of "small steps" and a more ambitious local and global social strategy through sport and olympism.
Keywords
Social Responsability, Olympism, strategy, Future
Open Access
Yes
Create date
26/11/2015 22:21
Last modification date
20/08/2019 15:00
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