La publicité de la cigarette et de l'alcool dans la presse gratuite suisse d'information.

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State: Public
Version: Final published version
Serval ID
serval:BIB_F388BEA79F39
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
La publicité de la cigarette et de l'alcool dans la presse gratuite suisse d'information.
Journal
Revue Médicale Suisse
Author(s)
Olivier J.
ISSN
1660-9379 (Print)
ISSN-L
1660-9379
Publication state
Published
Issued date
2014
Peer-reviewed
Oui
Volume
10
Number
452
Pages
2271-2278
Language
french
Notes
Publication types: English Abstract ; Journal Article Publication Status: ppublish
Abstract
Tobacco and alcohol are ordinary consumer goods that are still two overriding preventable causes of death in Switzerland. Massive advertising supports their selling and contributes to maintain a major public health problem up to date. The widely read free press represents an interesting advertising mean. The study of tobacco and alcohol advertisements published in the free newspaper 20 minutes through the year 2012 gives us a good idea of these products' advertising strategies. Compared to those for alcohol, the cigarette advertisements are more numerous, more suggestive and dealing with emotions. The themes proposed respond to young people's expectations in order to incline them to smoke, whereas positive images encourage to keep on smoking.
Keywords
Adolescent, Adult, Advertising as Topic/ethics, Advertising as Topic/statistics & numerical data, Alcoholic Beverages, Humans, Mass Media/statistics & numerical data, Newspapers/statistics & numerical data, Switzerland/epidemiology, Time Factors, Tobacco Products, Young Adult
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Create date
21/10/2015 18:01
Last modification date
20/08/2019 16:20
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