La marque territoriale : fonctions et enjeux de cet outil marketing

Details

Ressource 1Download: BIB_EF30B9E35951.P001.pdf (490.61 [Ko])
State: Public
Version: Final published version
Serval ID
serval:BIB_EF30B9E35951
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
La marque territoriale : fonctions et enjeux de cet outil marketing
Journal
Bulletin CEDIDAC
Author(s)
Vuignier R.
Publication state
Published
Issued date
06/2016
Pages
1-13
Language
french
Keywords
Marque territoriale, Marketing, territoire, place brand, place branding
Create date
28/06/2016 14:15
Last modification date
20/08/2019 16:16
Usage data