International sport federations’ commercialisation : a qualitative comparative analysis

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Ressource 1Download: Clausen et al_International sport federations commercialisation: a qualitative comparative analysis_2018.pdf (785.13 [Ko])
State: Public
Version: author
Serval ID
serval:BIB_8D8E10BCE070
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
International sport federations’ commercialisation : a qualitative comparative analysis
Journal
European Sport Management Quaterly
Author(s)
Clausen Josephine, Bayle Emmanuel, Giauque David, Ruoranen Kaisa, Lang Grazia, Schlesinger Torsten, Klenk Christopher, Nagel Siegfried
ISSN
1618-4742 (Print)
1746-031X (Online)
ISSN-L
1618-4742
Publication state
Published
Issued date
29/01/2018
Peer-reviewed
Oui
Pages
NA
Language
english
Abstract
Research question: This study examines the conditions and
configurations that particularly influence International Federations’
(IFs) commercialisation.
Research method: Crisp-set qualitative comparative analysis
(csQCA) is used to determine the conditions that are related to an
IFs’ commercialisation. Sixteen interviews were conducted in six
Olympic IFs and one international sport umbrella organisation.
Results and findings: The findings reveal a variety of high and low
commercialisation configurations. Specialisation is a key condition
in both high and low commercialisation, and social media
engagement is central in high commercialisation. Strategic
planning and low accountability have low degrees of overlap with
high commercialisation outcomes. With 13 out of 22 IFs achieving
high levels of commercialisation, the findings demonstrate that IFs
are increasingly developing business-like behaviours.
Implications: The findings highlight the importance of
specialisation and social media engagement to achieve high
commercialisation. However, when IFs assume a monetisation
agenda, there are associated risks such as stakeholder legitimacy,
mission drift, goal vagueness and adherence to good governance
principles.
Keywords
Olympic international federations, commercialisation, set-theoretic method, mission drift
Open Access
Yes
Create date
06/02/2018 10:57
Last modification date
20/08/2019 14:51
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