Place marketing and place branding : a systematic (and tentatively exhaustive) literature review
Details
State: Public
Version: author
Serval ID
serval:BIB_5ADB5CA4D9FC
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Place marketing and place branding : a systematic (and tentatively exhaustive) literature review
Institution details
IDHEAP
Address
Lausanne
Issued date
2016
Number
5/2016
Genre
Working paper de l'IDHEAP
Language
english
Number of pages
92
Create date
20/06/2016 9:27
Last modification date
20/08/2019 15:13
Usage data
